I have recently partnered with shopping channel QVC on their Blogger Series where I have compiled my edit of must have items from their fashion, beauty and homeware collections.
As part of the collaboration I had the opportunity to spend a morning at QVC's head office and studios in London; I found it fascinating and a lot of fun. I loved seeing the sets and studios where they do all the filming, watching the presenters live-in-action and discovering all the amazing products they stock.
I had the opportunity to do a presenter mock-audition which I loved. Every show has a QVC presenter and then an 'expert' (in this case I was the expert!). I was briefed, fitted with an earpiece and given some pointers on the best way to describe the products to the people watching at home and how to encourage them to buy them.
The idea is to get the potential customer to picture themselves with the item, to give them ideas of how, when and with what they could wear it with, to talk about the details, look and feel of it. Because they can't actually touch or feel the item - in my case a very cool star studded handbag - you really have to put yourself in their place, describe in detail what it is like and why it would be good for them.
I had a team behind the scenes watching me on screens in another room giving me instructions, tips and feedback on what to say - like 'describe the fabric', 'what occasion could they wear the bag for', 'show the fastening zip'. The whole experience was really fun and I think with a bit of practice I could get really into it.
Behind the scenes of the studios are whole teams who's jobs it is to closely monitor what is selling, what reaction the audience is having (in real time) and when to move on to talking about something else. I was so impressed by the data and technology that is involved - it is so fast paced, and when it needs to be reactive the whole programme can change and be flexible.
The next part of the day was spent selecting products for my QVC Blogger Edit - which was like a shopping dream. QVC sell brands such as Tarte cosmetics, Liz Earle, Elemis, Amanda Wakley, Lulu Guinness, Dyson, Kelly Hoppen, Orla Keily and many more - some of which I knew and some were new discoveries.
I have chosen some amazing quality makeup, cosmetics, jewellry, clothes and accessories. There are some awesome velvet ankle boots, handbags, makeup and clothes - perfect for Christmas parties and gifts.
Amanda Wakeley The Presley Leather Crossbody Bag £318 / Evolve Beauty 2 Piece Hyaluronic Feast £30.50 / Adesso Destiny Velvet Ankle Boot £66 / Tarte Limited Edition Spellbound Glow Rainbow Highlighter £27
QVC launched in the UK in 1993 and has 3 stand-alone channels: Beauty, Style and Extra - which are a mixture of prerecorded, re-packaged content and live. They also have an award winning app and website.
This blog post was created as part of my partnership with QVC.