BRAND: ESMELOVES


EsmeLoves is a London based jewelry brand who create beautiful, timeless pieces for all generations of women.

EsmeLoves was born from a personal project - after the founder Sophie designed a matching bracelet and necklace for herself and her daughter to honor their relationship. The collection grew from there and celebrates the importance to connect with one another and to remind us of the people who are important to our lives.

I own a lot of jewelry but it's always the good quality, classic and meaningful pieces that i wear the most - this necklace is one of those pieces, especially as my daughter has a matching bracelet too. 



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Here is some more information from the founder Sophie, on how it all began and what she wants us to know about her brand:

NAME OF BRAND: EsmeLoves

DATE IT WAS FOUNDED: November 2015 (although it has been a personal project for much longer)



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BY WHOM IT WAS FOUNDED: I (Sophie) am a mum of two lovely little people and I now live in London. I recently spent 8 years living and working in India in the education sector. I have spent a lot of my life living overseas and I always sought out jewellery, from the gem markets in Thailand and Malaysia to the silver bazaars of Delhi, over the years I have developed a hobby and passion for gemstone jewellery.

WHY WAS IT CREATED: It initially started out as a personal project. I wanted some jewellery to signify my journey and relationship with my daughter. I couldn’t find anything I liked and so I designed a small silver baby bangle for Esme and a necklace of the same design for myself. I loved the idea of wearing something that both of us had. I then had one made for my mum and the concept grew from there as friends requested pieces for themselves and loved ones. The collection grew as the story did.

EsmeLoves (Esme means ‘beloved’) is a brand that celebrates the relationships we have, as a mother, a grandmother, sister and more. I want a jewellery brand that appeals to both my Grandmother and my own growing daughter with subtle, timeless and delicate designs that will be worn through the years.



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WHAT WE NEED TO KNOW ABOUT YOUR BRAND: It’s about women and our relationships. We live in world that is connected, across the globe 24 hours a day we can call, email, text people who we love. To stay connected has never been easier, yet the gap between the generations is growing larger. The world moves and changes at such speed it is hard to stay connected to what matters. Relationships and people are our connection. Our mothers, grandmothers, sisters, nieces and friends.

EsmeLoves is a London based independently run jewellery business with an aim to celebrate our relationships and reminds us of the people in the world who mean so much.

I want people to wear jewellery with meaning (and look good of course at the same time…)



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WHAT WE SHOULD BUY FROM YOU: The whole of the EsmeLoves collection are all my favourite pieces and I wear them often. I wear the silver rose quartz Grande necklace pretty much with every outfit. It is different to most long necklaces and it is unique in design. I find it is stylish and classical with the intricate filigree design over the rose quartz stone. People always comment on it. My daughter often wears the silver baby bangle of the same design. I also love the rainbow moonstone circle earrings and they are very popular and perfect when you want to ‘dress up’ an outfit.