PRESS & MEDIA
Zoë & her Dress Like A Mum campaign has been featured in global press articles. Celebrated for redefining motherhood and style.
Zoë has been featured in publications including British Vogue, Telegraph, Huffington Post, and Red Magazine, she showcases authentic, inspiring stories and stunning visuals that challenge stereotypes and celebrate the beauty of modern mum life and fashion.
“Zoë de Pass’s @dresslikeamum social handle and website is “a campaign to change the bad image of dressing like a mum.” With two kids that have a fashion sense as confident as her, de Pass cheerfully proves that women don’t lose their sense of style when they become mothers.”
“Meet The Instagram Mums To Follow Now It's not all midnight feeds and nappy changing - here are the Insta mums who capture motherhood at its most beautiful.”
“One woman is determined to change the bad image of what it means to “dress like a mum”.
Zoë De Pass, from London, believes mums don’t lose their sense of style just because they have kids, yet there’s an assumption that they do.
The mum-of-two launched ‘Dress Like A Mum’ in 2014 as a way to change the misconceptions many have about a woman’s style post-baby.”
'Motherhood would never stop me wearing anything. Hot pants I have never worn, and I’m not going to start now. But leather trousers I have worn and
do still wear.”
“Thanks to Mum-of-Two Zoe de Pass, who is on Instagram at @dresslikeamum, it’s now cool to look like a mum.
‘A stranger mentioned to me after my first baby that I don’t “dress like a mum” and I wondered why I was so insulted. I couldn’t find anything positive about it, so decided this needed to change,’ she says.”
PODCASTS
SCUMMY MUMMIES PODCAST
Is leopard print the new Breton top? What should you wear if you want to avoid "Mum Bum"? And what is the one thing you should always bring to a festival? Answering these questions is the amazing Zoe de Pass, aka Dress Like a Mum!
BOARD WOMEN PODCAST
“It’s just like being on top of the world. It’s like breathing out a massive breath. Going up that first chair lift and looking down the mountain, my shoulders drop, there’s relaxation. I just love it.”
Snowboard Asylum - Thank you Snowboarding Podcast
For Episode 3 of Thank U Snowboarding, host Chris Cracknell sits down with entrepreneur, trip organiser, social media guru and mountain lover Zoe De Pass. A mum on a mission to spread the stoke and offer likeminded ladies the opportunity to head out to the hills for the ‘Women Who Ski and Snowboard trips’, Zoe brings good vibes by the bucketload. Listen to her story and get inspired.
NOT ANOTHER MUMMY PODCAST
As well as talking about fashion – and Zoë’s mission to get rid of this notion that mums are unfashionable – Zoë picked out a few pieces from Oasis (see below for a full list of what Zoë picked out) and gave us all some brilliant advice on how to style them. Afterwards, we chatted with the audience and then had a bit of a trying on session with Zoë giving more tips – it was honestly so much fun!