Zoë brings together her experience across brands, trend research, influencer work (both behind the scenes and as a creator), and events. She has built a strong network across these areas and now combines this into a strategic consulting offering - supporting teams with ideas, partnerships, and cultural positioning. Zoë helps brands connect with the right audiences through thoughtful collaborations, impactful campaigns, and culturally relevant moments, bridging the gap between digital presence and real-world experience. Whether shaping creative direction, building influencer strategies, or developing event-led activations, her approach is insight-driven, well-connected, and designed to create work that resonates.