Zoë de Pass is a lifestyle content creator, influencer, and event organiser, best known for founding Dress Like a Mum – a platform that empowers women to embrace their style and identity at every stage of life.

A mother of three based in Brighton, Zoë was one of the original London parenting influencers and has built a highly engaged community through her honest, relatable approach to fashion, wellbeing, and lifestyle.

Passionate about sustainable, positive, and outdoor living, her colourful content reflects her love of skiing, snowboarding, festivals, and family travel. Alongside content creation, Zoë runs her own sunglasses brand, Zoë de Pass Eyewear, and organises a bi-annual women-only ski trip to Austria. She also works with brands to host, curate, and manage influencer events and guestlists.