SWEATY BETTY

Zoë partnered with Sweaty Betty on the empowering body-confidence campaign WEAR THE DAMN SHORTS, which focused on authenticity, self-acceptance, and personal style. Using honest, relatable storytelling, she shared her own journey towards feeling confident wearing shorts again, challenging outdated beauty standards and encouraging her audience to rethink their own insecurities. By blending vulnerability with humour and positivity, Zoë created highly engaging content that resonated deeply with her community, reinforcing the brand’s connection to confidence, individuality, and real-life representation.