CLUB MED

Zoë partnered with Club Med Alpes on a family-focused travel campaign at Valmorel, showcasing the ease, energy, and all-inclusive experience of a modern ski holiday. Through warm, engaging storytelling and lifestyle-led content, she documented the seamless balance of family time, ski lessons, relaxation, and entertainment that made the trip so memorable. By highlighting the resort’s organisation, atmosphere, and multi-generational appeal, Zoë created authentic content that resonated strongly with parents and travel audiences alike. The campaign successfully positioned Club Med as a premium yet accessible holiday brand that delivers effortless, experience-led travel for families.