Zoë de Pass is the founder of Dress Like a Mum -empowering women to embrace their style and identity at every stage of life. Based in Brighton, she creates colourful, positive content inspired by fashion, wellbeing, and outdoor living, while running her own eyewear brand and women-only ski trips.
WORK WITH ME
Zoë collaborates with brands through engaging sponsored content, event curation, and creative activations. She offers content creation for brand channels, long-term partnerships and ambassadorships, and campaign consultancy - helping brands connect authentically with audiences through style, tone, and insight.
MY COMMUNITY
The Dress Like A Mum loyal community looks to Zoë for inspiration on:
Fashion & sustainable style
Wellbeing & lifestyle
Unique UK & international destinations
Family-friendly adventures
Home interiors
@dresslikeamum
BRAND
PARTNERSHIPS
Zoë has collaborated with some of the world’s leading brands across fashion, lifestyle, family, and travel - building authentic, creative campaigns for names including Samsung, Renault, Vinted, Oxfam, Bloom & Wild, Disney, M&S, Gordon’s Gin, OVO Energy, Audi, Hyundai, Burton Snowboards, ITV, and Sweaty Betty.
EVENTS & TRIPS
Zoë curates and hosts inspiring events and women only trips that celebrate community, creativity and adventure, from alpine escapes to brand experiences and wellbeing gatherings.
DESIGN COLLABORATIONS
Zoë partners with brands to create unique, design-led products that reflect her bold, positive style - bringing fresh ideas and authentic storytelling to every collaboration.