Dress Like A Mum



DLAM is very excited to have collaborated with The Bonnie Mob to create two absolutely perfect luxurious bright pink beanie hats.

The Bonnie Mob are a sustainable kids and knitwear brand. They specialise in high quality, long lasting products, with a brand motto ‘Buy once, buy well, pass it on’

Designer / founder Tracey has a wealth of experience within the knitwear and design world, having been head Knitwear designer at Sonia Rykiel before starting The bonnie mob.  

A long term beanie hat lover and wearer Zoë has been on the quest for the absolute perfect hat of all time. When she was unable to find it - she decided to team up with someone who would know how to make it. Tracey is a self confessed ‘knit geek’, so the perfect partner for the perfect knitted hat project.


We understand that heads come in all different sizes as do people’s preference of hat.

There are 2 sizes in The Zoë Hat this is the MAXI.


The hats will be shipping from 28th October.


Designed for a slouchy look with a wide double turn up. The hat will fit any size head.

Knitted in a chunky rib 5 gauge knit and featuring a knitted tab detail, these Merino wool hats are super soft, warm and snuggly.

Wear it with the double turn up for a classic beanie look or turn down to wear more slouchy.

Made from 87% Merino wool / 13% Nylon

Zoë says

“I love hats - they are an absolute winter wardrobe essential for me and always have been. For a long time I have been on the quest for the perfect bright pink, soft, good quality hat - which has proved impossible until now when The Bonnie Mob and I have created one”


“My quest for the perfect knitted winter hat is over!  Each year I search for the perfect hat, I can never find one that passes my knit designer quality check, it has to be the best quality and made from natural fibres. Working with Zoe has meant we can make our own. I’ve got a lot of hair and a big head! The maxi hat is just perfect for me.”


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