This September Smashbox & I hosted an makeup and styling event for Mums (not just mums, all women were welcome). The event was called BACK TO MUM and celebrated Mum's having slightly more time for themselves now that the kids have started school. 

Ladies were invited 6 at a time and received a personal makeup consultation with Will Malherbe - Smashbox Director of International Education & Artistry, styling ideas and tips from me then a their makeup done by a professional.

It was such a good day, everyone had a great time, no one left empty handed and everyone left with a lipstick enhanced smile. Can't wait until next time... 


I recently had the pleasure and honor of recording a podcast with the very lovely, funny and brilliant Scummy Mummies. The Scummy Mummies are a comedy duo who host a fortnightly chat show podcast as well as perform live around the UK - they are brilliant so funny.

You can have a listen to my podcast here.




Feature on COFFEE, KIDS & ICE CREAM on What's in the bottom of my changing bag.

Dress Like A Mum: What’s at the bottom of your changing bag?

As promised, this week we are having a nosey in the lovely Zoë’s changing bag from Dress Like A Mum. Fed up with the bad rep mums had in the fashion industry, Zoë set out to change the public perception of “dressing like a mum” and prove that mums can be stylish and keep their sense of identity even after pushing out a sprog or two, and she’s winning! Totting up a serious number of followers across social media, and being recognised by the likes of the Telegraph’s fashion team, Zoë is now influencing an army of mum fans on their fashion choices whilst keeping us entertained in the process (who doesn’t love a Friday lunge!)

Read more here.


Meet the woman taking the stigma out of the phrase "mum style" 

by Kate Finnigan, Fashion Features Director 

24 JANUARY 2016 

If you’re a woman interested in fashion, the chances are that at some point you’ve looked in the mirror and fretted that you look 'mumsy’. No matter if you’re a mother or not, no matter how much you worship your own dear mama, that fear, rooted in who-knows-what existential angst, is real and so is the instinct to fight it. “Dressing like a mum”, unfair, unkind and unsubstantial a notion that it may be, is about as cool as dancing like a dad.

Or is it? One of the joys of the digital age is that whatever your views happen to be, you can now easily find a platform and an audience to support them. And there’s a rising wave of fashionable mothers with blogs and Instagram accounts attacking the cliché that mothers can’t 'do’ style  - and they’ve got the selfies to prove it. Zoe de Pass, a 35-year-old mother of two children under four, is at the forefront of the trend. A year and a half ago she started an Instagram feed called Dress Like A Mum, which led to a blog that has led to an agent that she is hoping will lead, as these things must, to Dress Like A Mum becoming 'a big brand’.

In the meantime she has over 14 thousand followers on Instagram who applaud her daily photographs of the fashionable outfits she wears – “I’m renowned for wearing dungarees” - and the comical postures in which she shows them off – lungeing in leather trousers, for example. “I have no problem laughing at myself,” she says.

But it comes from a serious place. A former digital strategist for an advertising agency, De Pass had previously worked on a project studying the 'mum demographic’ and the perceptions big brands have of mothers. “I found there was a big disconnect from high street retailers between what they were doing and how they were catering to mums,” she says. “A shop that sold quite cool clothes would treat its maternity wear as an afterthought and yet this was potentially the same customer.”

After the birth of her first child she also found it hard to take comments on her appearance in relation to her new status. “When you’re a mum you get judged a lot,” she says. “'You look like a mum’, 'You don’t look like a mum’. It doesn’t stop.”

With judgements such as these ringing in her  ears, De Pass started to search phrases like 'mum style’ on Google. “All the connotations were negative,” she says. “It was so dated. I thought, 'I don’t know any mums who act or dress like this. I want to turn it around.’” And so the hashtag #dresslikeamum was born.

In fact, the hipsterization of mum style – or at least a rose-tinted vintage version of it - had already begun. In 2014, Topshop launched a new jean - a high-waisted, loose-legged cut in rigid denim with roll-ups, to give the authentic appearance of those stiff jeans women wore in the 1970s and 80s. For some reason – probably because the buyers and designers were in their 30s and in possession of nostalgic school gate memories – these were given the moniker of 'mom jeans’, targeted not at mothers but at Topshop’s core 20-something customer.  And it’s a look that’s taken off. This month, Vogue declared the rigid jean 'in’ and the skinny 'out’ and for this season Topshop has 25 different 'mom jean’ options available. You can also buy the Mom short, now updated with a side split – which is not a styling detail that will be seized upon by any mother I know.

Meanwhile, the status of mothers in the fashion world is possibly at an all-time high. Earlier this month the Russian street style star and new mother Miroslava Duma launched a website called The Tot, with a mission to “improve the lives of tots, mamas and mamas-to-be”. Dolce & Gabbana’s AW 15 collection, Viva la Mamma, was dedicated to 'mothers of the world’, with an array of highly feminine garments in whites and pinks, some smothered in blown up prints and embroidered versions of children’s drawings. Saccharine perhaps, but it went down a storm.

Some of the biggest fashion brands in the world are run by mothers: Victoria Beckham and Stella McCartney both have four children apiece; Claire Waight-Keller at Chloe is a mother of three; and Phoebe Philo at Celine has two children and persuaded the house to move its studio from Paris to London so she didn’t have to travel far from them for work. Between them these women have taken the reigns from the male fashion designers who used to control the big houses, driving forward fashion that is female friendly, even motherhood friendly - let’s not forget, it was Phoebe Philo who reinvented the fluffy bedroom slipper as something cool and minimal, a wry nod to mothers on the school run if ever we saw one. And they are wise to. It’s well known that mothers hold the purse power in most households and they’re not simply spending their money on washing powder and pasta. Recent research by Mintel indicated that in the past three years, 49 per cent of British mothers with children under the age of 16 have purchased designer clothing – including shoes and underwear – a rise of five per cent.

Tamara Sender, Mintel’s senior fashion analyst, suggests that the continuing trend for older women to have babies is changing the market. “They’re in a better financial position [than mothers of previous decades] and have more money to spend on updating their wardrobe and buying designer labels.” Fashion brands dismiss 'mum style’ at their peril. These are the women now buying all the cool, expensive clothes. Not the 20-somethings who are, after all, so saddled with university debt they’ve had to move back in with their mommas.


I was recently featured on Sportstylist - the sports community for women who seek an active lifestyle:

We spoke to Zoë de Pass founder of the DRESS LIKE A MUM campaign that strives to break down the myth that mum’s tend to lose their sense of style as soon as they have kids.

Zoë De Pass Is Busting Myths On Mum-Dressing

“I am aware that when you become a mother you have A LOT less time for yourself and your priorities change, I am also aware that some women once they become a mother struggle with their fashion identity and feel that they should change the way they dress.  I think mums should wear whatever they like, whatever they feel confident and happy wearing - I believe a good outfit can make for a better day!”

Through her website, popular Instagram channel and by creating content like this video where she highlights perceptions on 'mum-dressing', Zoë is inspiring women not to lose their love of clothes because they are pregnant or breastfeeding or at risk of having food thrown in their direction!

You can read the rest here.


Here are my TOP TEN WAYS TO DRESS LIKE A MUM  as featured on Selfish Mother:

Dressing Like A Mum is a misconception, there is no such thing.

All people whether they are parents or not should be encouraged and have the right to dress however they want to and in a way that makes them feel the most confident, happy, comfortable and good about themselves.

When you become a mother your priorities change and you have less time to think about yourself. There is a danger for mums to forget who they are, their identity and what they love amidst the madness and commotion of motherhood.

Fashion and the way you dress is a part of expressing yourself and your identity and you should still enjoy your clothes and fashion regardless of your Mum status.

Here are some tips on how to dress for yourself, to keep your love of clothes and to remind you not to lose YOU:

  1. Do not save too many things for best – chances are you’ll go out less once you become a mum which means all those sequin skirts and jazzy shirts might not attend the parties they used to but wear them to daytime events instead.

  2. Try new styles and trends and do not assume things won’t suit you before you’ve given them a go. For example Dungarees, Jumpsuits – try one you might like it!

  3. If you love clothes, keep that love and do not let yourself fall into a lazy default style. Think of clothes you haven’t worn for a while and try wearing them in a different way.

  4. Practical things can be fun too – ankle boots can be silver or red, raincoats can be yellow, hats can be bright and nappy bags can be cool.

  5. If you love putting on comfy clothes or a tracksuit at the end of the day make sure its one you love – not some dodgy, stained one with holes.

  6. Pay attention to details and accessories eg. wear leopard print or sparkly socks, wear scarves, big rings, bright handbags.

  7. Make-up – a bright lip can distract from a tired eye! A good base, blusher and bronzer can help wake your face up.

  8. Shop your wardrobe – if you are breastfeeding don’t assume the only thing you can wear are shirts, with layering and thinking in clever ways there are usually loads of ways you can get nipple access.

  9. If you like it wear it – you’ve had a child, you can do anything, you have nothing to prove to anyone. You are dressing for yourself so if you like it go for it. An outfit you feel good in can make for a good day.

  10. Smile – everything looks better with a smile.


I was recently interviewed for the kids directory and magazine Little Flea kids.

A Cuppa with Zoë de Pass, DRESS LIKE A MUM

I've been following Dress Like a Mum on Instagram for a while now. Attracted to her honest and funny snippets of a mums life and of course her amazing fashion style. Her blog is equally as engaging with interesting reads and fab fashion finds. So, I was very eager to meet her in person and find out a bit more about her and how Dress like a Mum started.

The day started like any other, frantic! Trying to get the kids off to school, walk the dog, look half decent and put a bit of make-up on (that bit didn't go so well!). I was on time - or so I thought. WRONG! I suddenly realised that I had exactly 6 minutes to get to the train station to catch the train to enable me to meet the connecting train that would get me to our arranged rendezvous on time. So I ran, I ran like the wind, with a Chanel bag thrown over my shoulder, a big camera bag over the other one and another tote bag jiggling about somewhere in the middle! Why so many bags, I thought to myself! As I flew into the station, I started to overheat, the huge scarf wrapped round my neck became like a constrictor snake, I couldn't get out of it quick enough!

My carefully straightened hair started to frizz and my clammy sweaty forehead made my fringe kink. And... I missed the train. Grrrr! I realised I wasn't going to make it on time, so in a panic I emailed dear Zoe and she replied with a swift "Don't worry, that time suits me better anyway" - and I knew I was gonna like this girl very much!

So, a little bit later than planned, I eventually made it to the cafe where Zoe was sitting looking stunning in a silver sparkly tube dress, cool trainers and gorgeous jewellery. She looked fab! And over a coffee, we chatted and we laughed and I realised this lady was just as I wanted her to be, totally real, fun and completely lovely. Here's what she had to say about Dress like a Mum...

You can read the full interview here.


DRESS LIKE A MUM featured on GAP's Styld.by website.

December 2015