BRAND OVERVIEW: TYPE AND STORY
We love a small brand and this one really ticks all the boxes - personal and beautiful, good for gifts but also good to buy yourself, we thought we’d ask the founder, Niccy, for a bit of background on Type and Story.
NAME OF BRAND/COMPANY:
DATE IT WAS FOUNDED:
BY WHOM IT WAS FOUNDED:
WHY WAS IT CREATED:
Type and Story was born out of a need to find meaning in visual language with the lack of purposeful design within gifting. Whilst on maternity leave in 2016 I delved deep into creating and making in my evenings to create something complete free from the constraints of budgets and clients id previously had in my past jobs. It was a pure passion project for the love of typography. It has now turned into so much more.
WHAT WE NEED TO KNOW ABOUT YOUR BRAND:
That Type and Story is all about purposeful gifting with 'good living' at the core of each story / collection. Each collection has a message and its exactly that, that I hope resonates with our buyer. Sign-painting for example, our launch collection aims to show the power of creating something different and new out of old traditions and ideas. Our Balance story / collection is all about reflecting and reassessing. Little snippets of the 'story' are included within the product and packaging aiming to help create the bigger picture. We don't just design pretty things!
WHAT WE SHOULD BUY FROM YOU:
Our Monogram Notebook sets make for very thoughtful personalised gifts. They suit lots of special occasions like weddings, new babies, new homes and travelling etc. I always found it hard as the gifter friend to know how to acknowledge these special life changing occasions in a personal, practical and contemporary way.