BRAND: MIMI & LULA
Having a daughter who (like me) loves sparkly things, and who also has (like me) fairly messy hair I have found myself constantly battling, hunting, negotiating everyday for hair clips, hair bands, headbands; so when an old art college friend got in touch to tell me she was using her experience as a womenswear accessories designer to launch a super cool kids accessories brand Mimi & Lula I knew I was going to be a loyal customer.
NAME OF BRAND: Mimi & Lula
DATE IT WAS FOUNDED: January 2017
BY WHOM WAS IT FOUNDED: Natasha Hodson and Nicola Byrne.
WHY WAS IT CREATED?
Mimi & Lula was founded in January this year by Natasha Hodson and Nicola Byrne, two mums and ex-colleagues who shared similar frustrations when dressing their 3 year old daughters. After many mornings spent frantically hunting around for a hair clip they realized 3 things; 1) there are never ever enough hair clips in the house 2) they always fall out 3) the styling is one dimensional (flowers, girly). They realized that there was a huge gap in the market for good quality, stylish and practical hair accessories for mums who want something different without paying designer prices.
They soon realized that it was not just hair accessories that were in demand. Seeing obsessions with glittery handbags and tutus develop, the range grew to include bags, jewellery and dress-up and MIMI & LULA was born.
WHAT WE NEED TO KNOW ABOUT YOUR BRAND:
The MIMI & LULA range of accessories is designed to appeal to children and parents alike. Whilst practicality, value and safety are at the forefront of parents’ minds, we know that most girls will be more excited by a sparkly tiara or glittery handbag than a hair clip that stays in place all day! The MIMI & LULA range has both.
The range is a departure from the mainstream girls accessories, born from an understanding that the personalities and daily style choices of children are as complex and varied as our own.
From the little girl who wants to be a fairy princess every day, to the one who’s obsessed with dinosaurs, to the other who wants to change her look on a daily basis, MIMI & LULA’s diverse range has something for everyone.
Whether parents are looking for a unique and special gift, a high quality hair clip that goes with every outfit, or a quirky one off piece to make a statement, they can be assured that the MIMI & LULA range has been designed with love and tested to the highest children’s safety standards.
Unlike other brands where accessories may come as an add-on to a clothing range or an after-thought, for MIMI & LULA, accessories are the main event. At MIMI & LULA we know that great accessories can make an outfit, express personality and add that special ingredient – sparkle.
WHAT WE SHOULD BUY FROM YOU:
Essentials - Practical hair accessories – higher quality, they stay in, they match everything
Unique bags that they’ll never want to take off – sequin balloon bag, glitter dinosaur, furry cloud with lightning bolt
Party wear – sparkly tutus, glittery wands and sequin covered wings
Gifts – sterling silver and gold plated pendants and bracelets – a unique and perfect gift in a bespoke Mimi & Lula box