I love buggies, when I was a child I loved doll's buggies and my interest has continued as a grown-up. As a family we have had a lot of buggies - new and secondhand ones, singles, doubles, big and small and my newest one is the Day2 by Joolz - which I love.

I didn't know much about Joolz when I was looking for a pram for my first baby but the more I learn about the brand the more I like it. They continually innovate and really research and understand their customer's needs, plus they are a sustainably concious brand and support 'Positive Design'.

Here is some more information on Joolz, how it came about and what their aspirations are as a company:



BY WHOM IT WAS FOUNDED: Founded by Emile Kuenen and Stan Vermeulen

WHY WAS IT CREATED: It all started on a bright and sunny day in 2004. I was invited by a group of friends to celebrate the great weather by cruising the canals in the city centre of Amsterdam on a boat. All of a sudden we were talking about pushchairs, and the fact there wasn’t much to choose when it comes to functional and beautiful pushchairs. That night I made together with my friends a wish list for the ideal pushchair. They should be ergonomic, comfortable, safe, easy in use and have smart solutions for folding & storing. We started with the first designs, and after a few years of hard work, the first Joolz pushchair was ready to hit the streets by the end of 2007.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: It is our DNA. We believe that happy parents raise happy children. That’s why we offer young families building blocks to spark their lives with positivity. We call it ‘Positive Design’. It means, we build award-winning, ergonomic, comfortable and stylish pushchairs, car seats and (organic) accessories that contribute to a vibrant lifestyle. Within our philosophy, we look for innovative solutions that help us create a sunny future. Our reusable packaging, the Joolz Birth Forest (where we plant one tree for each sold pushchair), our brand new Dutch production facility and our new Amsterdam headquarters are the epitome of that. Housed in a sustainably renovated factory with greenhouses and other smart energy-neutral solutions, it is an inspiration to further grow our ‘Positive Design’.

WHAT WE SHOULD BUY FROM YOU: Joolz is always innovating and trying to change the market – examples are our unique Tailor collection, personalised My- Joolz service, our re-usable packaging and the plant a tree initiative. All of our products offer innovation and customer satisfaction! About Joolz Joolz is a fast-growing Dutch company from Amsterdam (founded in 2004) that designs and manufactures ergonomic pushchairs and accessories. Our pushchairs, designed around the human body of both parent and child, are stylish and comfortable. It is with good reason, that the Joolz Geo was awarded the "Best of the Best" Red Dot Design Award in 2015. Our goal is to inspire young families to live a positive life; from pregnancy to the first day at school. We call this Positive Design. This is reflected in our ergonomic products, re-usable packaging, the Joolz Birth Forest, the partners with whom we work and the steps we take in the area of sustainability. Currently, Joolz is available in 25 countries in Europe, Asia and Australia.