The Modern Nursery is a shop full of beautiful things for your child's nursery. Their collection is cool, modern and contemporary and the products have been carefully curated from a variety of global brands and small businesses.

Born from the desire to create a nursery for her daughter that broke the stereotypical typical twee image, Laura the founder of The Modern Nursery was inspired by images and brands on Instagram and by her own personal style to go and source the things she liked.

Here is how it all started and what Laura thinks we should buy from her: 


DATE IT WAS FOUNDED: Blog launched Sept 2015, Shop followed in November 2015.

BY WHOM IT WAS FOUNDED: Laura Williams, Mother to Alba. Career in Ecommerce for both Jenny Packham and Burberry.

WHY IT WAS CREATED: I set up The Modern Nursery when I was pregnant with my little girl Alba who is now 6 months old. I really struggled to find contemporary items for her nursery that fitted with my style and me, an ex East London girl with a career in the fashion industry. I had a vision that all nurseries would be modern spaces with beautiful, hand picked, contemporary items but the reality of what the high street offers is very different. I started to follow lots of talented small businesses and “instamums" on social media and loved their imagination, style and beautiful product. I decided to build a site that brought all of those established, and up and coming brands under one roof. A one stop shop to build your modern nursery.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: We are not just another kids shop. We are a social site, we post every day on Instagram, Facebook and Twitter, and we are expanding our Pinterest, Blog and You Tube channel. Alba is my inspiration and also the face of The Modern Nursery. Together, her and I are living our modern nursery aspirations, and our website is a reflection of us and our family. Every brand we stock we own the items ourselves and we have bought for Alba because we had a specific need for that product. We are all about celebrating Mamas making beautiful things while their babies sleep and we love to support other small businesses.

WHAT WE SHOULD BUY FROM YOU: Kippins baby comforters, The Milk Collective Milk bottle, Ko-Ko-Ko cloud cushion and our Monochrome play-mat.