SHOP: THE MINI EDIT

The Kids and i went to the opening of THE MINI EDIT last week.  THE MINI EDIT is basically a super cool new online shop selling an amazing selection of toys, clothes, gifts and accessories for children. 

Here is a bit about the brand:

NAME OF BRAND/COMPANY: THE MINI EDIT

DATE IT WAS FOUNDED: 17-07-15

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: THE MINI EDIT IS A DEFINITIVE EDIT OF THE BEST IN CONTEMPORARY KIDS FASHION, ACCESSORIES TOYS AND GIFTING

BY WHOM IT WAS FOUNDED: EX SELFRIDGES KIDS AND TOYS BUYER JESS KING (ME) AND MY MOTHER BEVERLEY WHO IS A MANAGEMENT ACCOUNTANT AND ALL ROUND #MUMBOSS

WHY WAS IT CREATED: TO OFFER FASHION CONSCIOUS PARENTS, GRANDPARENTS, AUNTIES UNCLES AND GODPARENTS GORGEOUS THINGS FOR THE KIDS IN THEIR LIVES AND AN INCREDIBLE SHOPPING EXPERIENCE

WHAT WE SHOULD BUY FROM YOU: EVERYTHING!!

There doesn't seem to be anything on the site i don't want and once again I am wishing it all came in my size!  Here are a few things that caught my eye (links at the bottom):

The launch party was awesome - with mini burgers, ice cream and champagne!  And was attended by some of the coolest kids and best dressed women (who happen to be mums) in town!