The Kids and i went to the opening of THE MINI EDIT last week. THE MINI EDIT is basically a super cool new online shop selling an amazing selection of toys, clothes, gifts and accessories for children.
Here is a bit about the brand:
NAME OF BRAND/COMPANY: THE MINI EDIT
DATE IT WAS FOUNDED: 17-07-15
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: THE MINI EDIT IS A DEFINITIVE EDIT OF THE BEST IN CONTEMPORARY KIDS FASHION, ACCESSORIES TOYS AND GIFTING
BY WHOM IT WAS FOUNDED: EX SELFRIDGES KIDS AND TOYS BUYER JESS KING (ME) AND MY MOTHER BEVERLEY WHO IS A MANAGEMENT ACCOUNTANT AND ALL ROUND #MUMBOSS
WHY WAS IT CREATED: TO OFFER FASHION CONSCIOUS PARENTS, GRANDPARENTS, AUNTIES UNCLES AND GODPARENTS GORGEOUS THINGS FOR THE KIDS IN THEIR LIVES AND AN INCREDIBLE SHOPPING EXPERIENCE
WHAT WE SHOULD BUY FROM YOU: EVERYTHING!!
There doesn't seem to be anything on the site i don't want and once again I am wishing it all came in my size! Here are a few things that caught my eye (links at the bottom):
The launch party was awesome - with mini burgers, ice cream and champagne! And was attended by some of the coolest kids and best dressed women (who happen to be mums) in town!
ÊTRE PETITE PINK LIPS SWEAT £40 / EASY PEASY PINK METALLIC WINGED BOOTIES £30 / / ATELIER CHILD PINK LEOPARD BLANKET £120 / NOÉ & ZOË BLACK SPOT BABYGROW £30 / ANATOLOGY BLACK PANDA SLEEPING BAG £70 / ÊTRE PETITE GREY FUTURE SWEAT £40 / ANNA LOU GOLD & NECKLACE £55 / SONS AND DAUGHTERS WHITE XO SUNGLASSES £65