Posts tagged sportswear
THE PROS OF ATHLEISURE (+ LK BENNETT)

"Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as during work, casual or social occasions." Wikipedia

There are many good things about the Athleisure trend and why you should embrace it, here are a few:

  • It is so comfortable

  • You can move in all directions at all times without having to worry about exposing yourself

  • The use of more technical fabrics mean the clothes are designed to be durable, washable and breathable

  • You'll feel fitter wearing it even if you haven't actually worked out (you will also be perceived as fitter by other people)

  • It is stretchy

  • If you do decide to spontaneously do some exercise (or if you simply need to run for a train) you will be ready

  • Life is busy and these clothes are good for busy people

LK Bennett have recently launched their Athleisure collection - and from personal experience I can tell you that these leggings are one of the most comfortable things i've ever worn. They are flattering, stylish and the wide waist band means that they fit smoothly around your middle. I'm wearing them with a very cool 2 tone cashmere jumper and white trainers, but they'd also look good with a t-shirt or shirt and biker or bomber jacket.

I think the key to perfecting the perfect Athleisure outfit it to team smart and casual / sporty and lux. For example leggings and cashmere or a floaty dress with trainers depending on what you are doing.  I am a big fan of wearing trainers and flat shoes with smart things, so this is a trend that is good for me.

 Mariel Mutli Print Saffiano Leather Shoulder Bag £165 / Ally Print Viscose Dress £350

The other thing I think is important with this trend is to wear it with confidence - you do not want to feel like you are in your gym clothes because you haven't had time to change you want to be wearing them for a reason and the reason is because they are the perfect outfit for your busy life!

Reilly White Leather Trainers £150 / Ditas Black Silk Viscose Dress £325

This post is kindly sponsored by LK Bennett. All thoughts, ideas and outfit choices are entirely my own.

BRAND: GIBSON GIRL

Gibson Girl is a new fitness wear brand that specialises in flattering, high performance, comfortable exercise clothes.

Gibson Girl was founded by an experienced technical womenswear designer from her desire to find fitness clothes that were functional and durable. All of the pieces have been carefully researched, designed and manufactured to ensure that they deliver everything you could possibly want from your exercise clothes.

I have been testing the Genius Vest, Sensation Tights and the On Point Tights out and i have so say i am really impressed - they are super comfortable and the attention to detail in the design is amazing. They somehow manage to hold you in but not restrict you, they are tight but flattering and feel good to wear!

 

Here is some more info on the brand from the founder Sam:

NAME OF BRAND: Gibson Girl

DATE IT WAS FOUNDED: Launched April 2016, but design work began 1 year before

BY WHOM IT WAS FOUNDED: Sam Gibson - who has designed womenswear, technical outerwear and sportswear for major brands, in London and New York – from Whistles to Barbour to Musto.

WHY WAS IT CREATED: I adore fashion and have done since being a little girl. With experience, I’ve become more excited by the challenges of designing within a specific brief where clothes have to be functional and fit for purpose than what’s this season’s hem height or what’s the new black.

As I started to work out more regularly, the more I found it harder to shop. Even with so many new brands emerging, I stuck with my “big brand” black tights… so boring! I wanted stylish, but it had to perform. There were so many things I didn’t want – crazy prints, skinny straps on tops that you struggle to get off when sweaty. Like so many women today I spend my life juggling kids, work, etc… I need things to be easy!

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: “Flattering” was the word that women kept repeating during our research. It’s taken a year of development to land on the best fabrics that support and sculpt the body that are not compression wear. From strap widths, to silicone care labels , precise zip positioning to the placement of reflective panels for outdoor safety and sweat wicking on ALL styles – EVERY design detail has been considered.

The story behind the brand name is a fundamental part of our ethos – I really wanted it to be relevant and have meaning. When I came across The Gibson Girl Vogue illustrations it was a lightbulb moment. They were lesser known early feminists from the Edwardian era – paving the way for the suffragettes and for the 1st time exercise was part of a woman’s lifestyle. They were independent, educated, sociable and glamorous. They made Athletic girls fashionable and socially acceptable. It was the perfect name.

WHAT WE SHOULD BUY FROM YOU: The On Point Tights - The ultimate design and production challenge – to create a super flattering pair of leggings that would tick every single box. Our customers tell us we’ve made it. These have been designed to be worn for EVERYTHING… spinning, running, interval training, school run...

The Genius Vest - When I told people I was designing a fitted vest with horizontal stripes, people thought I was crazy – but the Genius vest is one of the most flattering tops ever – It makes everyone’s waist look much smaller!

Warrior Zip thru - This super stretchy zip thru jacket is THE activewear piece that we are the most proud of - when we run 10k in the cold, we are truly thankful for its abundance of design features. Or just grab it as you're running out for a gym session. We wear it every day!

IVY PARK

I am a believer in investing in decent sports clothing that you love. The reason i believe this is (from experience) that if you love something you are more likely to wear it and therefore that will motivate you to get fit and do more exercise! 

Topshop have recently launched Ivy Park - which is a new activewear and leisure label co-founded, created and fronted by (mother of one) Beyoncé. 

Beyoncé wants Ivy Park to empower all women through fitness - encouraging us to try and incorporate it into our everyday lives, and to be strong, happy and healthy, which is obviously a good thing. 

The collection - leggings in three styles, sports bras, tank tops, sweatshirts and jackets are a mixture of high performance technical sportswear and fashion-led casual wear.  The aesthetic is a kind of cool streetwear, the styles are designed to fit big but flatter, the fabrics are innovative and the designs are interesting. 

All the styles have been designed to be fully opaque (so no underwear exposure) and to hold the body for extra support plus the quality is great due to the use of technical and high performance fabrics.

So whatever type of exercise you do/ or don't there is something from Ivy Park that will make you feel a bit more like Beyoncé - which can't be bad!

This post is in collaboration with, and kindly sponsored by TopShop via Affiliate Window. All thoughts and views are my own.