Posts tagged ethical

Kindred is a new ethically sourced, high quality but great value T-shirt and Sweatshirt brand.

Founded from the desire to find the perfect T-shirt the designs are hand printed on fair-trade, 100% cotton in East London.

Unsurprisingly I love the leopard's face and lips designs!

Here is some more info on this super cool new brand:


DATE IT WAS FOUNDED: January 2016 with web launch March 2016


WHY WAS IT CREATED: In my previous job as a photo shoot producer I was away from my family more than I wanted to be. And despite working in and around the fashion industry for nearly 20 years I couldn't find good-looking t-shirts and sweatshirts - that didn't just have slogans on - that were ethically made without breaking the bank. So I did it myself - necessity is the mother of invention after all.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: All our t-shirts and sweatshirts have a conscience. They are all 100% cotton, all fair-trade and the vast majority are organic and each design is screen printed by hand in East London. We are inspired by art, music, pop-culture and comfort. Laid back easy-to-wear pieces that make a subtle but eye catching statement. Perfect if you don't want to think too hard about what to wear but still want to look fashionable and cool.

WHAT WE SHOULD BUY FROM YOU: A t-shirt of course! Or a sweatshirt. Or you could go completely mad and buy both. The beauty of Kindred is that you can buy one, two or three t-shirts and they all retain their individuality. We have customers that are on t-shirt number three already... they're not the same tired designs being offered elsewhere, they are unique, striking, and great quality.



Nobody's Child is a new London based brand with a belief in and commitment to fashion being ethically produced but at the same time competitively priced.

Nobody's Child was created from a partnership between two independent family businesses, one specialising in textiles and the other in manufacturing. Nobody's Child are unique in the fact that they have complete control over their entire manufacturing process which enables them to claim such high ethical practices not usually associated with lower price points.

Here is some more info on this exciting new brand:

NAME OF BRAND: Nobody's Child

DATE IT WAS FOUNDED:  Launched in October 2015 (but it’s taken us decades to get here).

BY WHOM IT WAS FOUNDED: The concept came about when two independent family businesses, one specialising in textiles, the other in manufacturing (but both having supplied many of the UK’s leading fashion retailers) decided to join forces.

WHY WAS IT CREATED: As much as we love fast fashion, and the immediacy and affordability of it, for it to continue, it needs to change. So that’s what we’ve set out to do: deliver the most on-trend pieces at the lowest possible prices - without sacrificing quality or compromising our ethical standards.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: Nobody’s Child is a London-based clothing brand with a very simple belief: that fast fashion doesn’t necessarily have to mean low quality or questionable manufacturing standards. Fashion has never been faster, and so today’s generation have come to expect on-trend pieces at rock bottom prices. 

Nobody's Child is a completely integrated enterprise. From the weaving of the fabrics to the delivery of the finished garment, we either own or have complete control over the entire manufacturing process. We knit and dye fabrics in our own facilities, we produce garments in our own factories and we distribute through our own fulfilment distribution centre, all of which are ethically managed and employed with our own staff.

WHAT WE SHOULD BUY FROM YOU: Nobody's Child gives you high quality fashion, ethically manufactured fashion, that is competitively priced fashion - so if you agree with this you should buy everything!


Ethical Collection London stock a variety of stunning clothes, accessories and home-ware. All of their products have been carefully selected to ensure that they have been ethically and eco-sensitively sourced but at the same time are all high quality, well made and beautiful.

Ethical Collection was founded by Giovanna after she witnessed the positive effect of a charity project she worked on in the slums of Rio de Janeiro, and from her desire to promote artisans working ethically around the world, and to provide opportunities and to change the ways of fast fashion and its destruction of the planet.

I am a massive supported of ethical and sustainable fashion and products so i was excited to find a trusted company doing it so stylishly. 

Here is a bit more info on the brand,how it all started and what we should buy from them (there are SO many nice things):




WHY WAS IT CREATED: The idea for Ethical Collection was born when I was working in the slums of Rio De Janeiro, running a charity to teach young women how to make bags from recycled materials, market them and sell them.

I saw first hand the direct positive effect that this project had on the women, their families and their communities, enabling the women to pay for their children to go to school. They took such pride in their work to their own benefit and to the benefit of their wider environment – and of course the bags were incredibly beautiful!

Ever since then, I v been looking for the perfect opportunity to promote artisans working ethically around the world and to provide opportunities. I am also deeply concerned that our fast fashion habits can create such pain and destruction in our world - we owe it to future generations to make eco-sensitive decisions so that we can preserve the world’s inherent beauty. So we developed Ethical Collection to provide a choice between fashion with a conscience and our usual fast fashion habits without - and most importantly to give consumers access to the most beautiful products from around the world!

We wanted to create a brand that would cater for all ages and have a diverse price range too. And while we feel that we have achieved that, we also feel we are only scratching the surface of the possibilities! We can’t wait to do more.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: Ethical Collection launched at the beginning of 2015 with a mission to widen and promote eco-sensitive fashion choices for customers with a social conscience.

We work with socially responsible international fashion brands and artisans who are passionate about producing beautiful contemporary clothing and accessories in an ethical and sustainable way. And we have a wide variety of stunning eco-luxury items - from minimalist contemporary clothing to fun pom-pom bags. We have something sustainably suitable for everyone, with a beautiful story behind each brand.

It is our priority to work with brands that make the welfare and safety of those working for them a priority, and concentrate on reducing harm to our natural environment. We also collaborate with communities and charities in the UK and abroad to develop new bespoke products and provide opportunities for artisans.

WHAT WE SHOULD BUY FROM YOU: PITUSA DRESS -The perfect bright summer dress,  PAPER THINKS - fantastic gifts made form recycled leather, BOHEMIA FEATHER SCARF - A unique accessories,  ORGANIC SLEEPWEAR - traditional hand block printing meets contemporary luxury sleepwear design,  RED SIREN CLUTCH - the perfect red bag!


I recently wore a super soft, organic jumper from Braintree.  Braintree are passionate about using natural, organic, good quality and ethically sourced fabrics. 

They are supporters of 'slow fashion' and strongly encourage the mending, recycling and donating of their clothes after you have finished with them. Every detail in their supply chain has been carefully looked at to ensure it is the most ethical and eco-conscious it can be. 

Here is some more information from the brand about it's ethical beliefs, credentials, inspirations and initiatives: 

NAME OF BRAND/COMPANY: Braintree Clothing

DATE IT WAS FOUNDED: Originally founded in Australia in 1995 and moved to London in 2002

BY WHOM IT WAS FOUNDED: Our founder is an Australia guy called John Snare, who runs the business with his partner, our Creative Director, and all round style genius - Rachel Kelly.

WHY WAS IT CREATED? In the Australian heat, the desire to wear natural cooling clothing sparked an idea and this is when John and his then business partner started to explore natural fabrics and fibres – not only did they allow your skin to breathe they also had a great sustainable footprint. They soon discovered the wonders of hemp - still very much one of our go-to fabrics today - and have introduced a whole host of other natural fibres as the collection has grown including bamboo, organic cotton, Tencel and Rayon. 

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: We value doing the right thing and want to feel good about everything we touch. From the fabrics we use to how our garments are designed, made and delivered, each step of our collection’s journey is carefully considered and done so ethically whilst minimising our environmental footprint. We’re also proud supporters of ‘slow fashion’ and we want to help customers get the most out of their Braintree pieces. We believe in prolonging the life of both your clothes and their existence; one of the reasons we created our own mantra: ‘Wear Me, Love Me, Mend Me, Pass Me On’ printed on all our care labels. The idea is simple. Embrace it by wearing an item more than once before washing it (and then doing so at lower temperatures), mending clothes when needed, or giving them to others to continue their story. We have a great relationship with the charity who have been teaching us and our customers how to repair our denim, darn our holey socks and moth bitten jumpers and also distribute preloved items through their network of charity shops. More info can be found on our blog BThoughtful – which is all about living more thoughtfully. 

WHAT WE SHOULD BUY FROM YOU: Rather than follow trends, we imagine our own contemporary collections. All our pieces are designed exclusively in house and our prints come from our vintage archive or are hand-drawn by our talented design team. Our knitwear is extremely popular as we have an incredible knitwear designer who creates bespoke ‘cherish forever’ pieces like our 85% organic cotton 15% wool - Tasmania and Penda Skye Throws.  Our bamboo basics are great too - as they create the perfect layer that lets your body breathe – check out our vests, tees, leggings and of course, our best-selling, planet pleasing bamboo socks – we have a huge cult following ☺ I think the key to our collections is that we try and design boutique pieces in an innovative way, crafting comfortable, easy-to-wear silhouettes which can complement our customers’ modern wardrobe.