Posts tagged eco fashion
SHOP: ETHICAL COLLECTION LONDON

Ethical Collection London stock a variety of stunning clothes, accessories and home-ware. All of their products have been carefully selected to ensure that they have been ethically and eco-sensitively sourced but at the same time are all high quality, well made and beautiful.

Ethical Collection was founded by Giovanna after she witnessed the positive effect of a charity project she worked on in the slums of Rio de Janeiro, and from her desire to promote artisans working ethically around the world, and to provide opportunities and to change the ways of fast fashion and its destruction of the planet.

I am a massive supported of ethical and sustainable fashion and products so i was excited to find a trusted company doing it so stylishly. 

Here is a bit more info on the brand,how it all started and what we should buy from them (there are SO many nice things):

NAME OF BRAND/COMPANY: ETHICAL COLLECTION LONDON

DATE IT WAS FOUNDED: JUNE 2015

BY WHOM IT WAS FOUNDED: BY GIOVANNA EASTWOOD

WHY WAS IT CREATED: The idea for Ethical Collection was born when I was working in the slums of Rio De Janeiro, running a charity to teach young women how to make bags from recycled materials, market them and sell them.

I saw first hand the direct positive effect that this project had on the women, their families and their communities, enabling the women to pay for their children to go to school. They took such pride in their work to their own benefit and to the benefit of their wider environment – and of course the bags were incredibly beautiful!

Ever since then, I v been looking for the perfect opportunity to promote artisans working ethically around the world and to provide opportunities. I am also deeply concerned that our fast fashion habits can create such pain and destruction in our world - we owe it to future generations to make eco-sensitive decisions so that we can preserve the world’s inherent beauty. So we developed Ethical Collection to provide a choice between fashion with a conscience and our usual fast fashion habits without - and most importantly to give consumers access to the most beautiful products from around the world!

We wanted to create a brand that would cater for all ages and have a diverse price range too. And while we feel that we have achieved that, we also feel we are only scratching the surface of the possibilities! We can’t wait to do more.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: Ethical Collection launched at the beginning of 2015 with a mission to widen and promote eco-sensitive fashion choices for customers with a social conscience.

We work with socially responsible international fashion brands and artisans who are passionate about producing beautiful contemporary clothing and accessories in an ethical and sustainable way. And we have a wide variety of stunning eco-luxury items - from minimalist contemporary clothing to fun pom-pom bags. We have something sustainably suitable for everyone, with a beautiful story behind each brand.

It is our priority to work with brands that make the welfare and safety of those working for them a priority, and concentrate on reducing harm to our natural environment. We also collaborate with communities and charities in the UK and abroad to develop new bespoke products and provide opportunities for artisans.

WHAT WE SHOULD BUY FROM YOU: PITUSA DRESS -The perfect bright summer dress,  PAPER THINKS - fantastic gifts made form recycled leather, BOHEMIA FEATHER SCARF - A unique accessories,  ORGANIC SLEEPWEAR - traditional hand block printing meets contemporary luxury sleepwear design,  RED SIREN CLUTCH - the perfect red bag!

BRAND: BRAINTREE

I recently wore a super soft, organic jumper from Braintree.  Braintree are passionate about using natural, organic, good quality and ethically sourced fabrics. 

They are supporters of 'slow fashion' and strongly encourage the mending, recycling and donating of their clothes after you have finished with them. Every detail in their supply chain has been carefully looked at to ensure it is the most ethical and eco-conscious it can be. 

Here is some more information from the brand about it's ethical beliefs, credentials, inspirations and initiatives: 

NAME OF BRAND/COMPANY: Braintree Clothing

DATE IT WAS FOUNDED: Originally founded in Australia in 1995 and moved to London in 2002

BY WHOM IT WAS FOUNDED: Our founder is an Australia guy called John Snare, who runs the business with his partner, our Creative Director, and all round style genius - Rachel Kelly.

WHY WAS IT CREATED? In the Australian heat, the desire to wear natural cooling clothing sparked an idea and this is when John and his then business partner started to explore natural fabrics and fibres – not only did they allow your skin to breathe they also had a great sustainable footprint. They soon discovered the wonders of hemp - still very much one of our go-to fabrics today - and have introduced a whole host of other natural fibres as the collection has grown including bamboo, organic cotton, Tencel and Rayon. 

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: We value doing the right thing and want to feel good about everything we touch. From the fabrics we use to how our garments are designed, made and delivered, each step of our collection’s journey is carefully considered and done so ethically whilst minimising our environmental footprint. We’re also proud supporters of ‘slow fashion’ and we want to help customers get the most out of their Braintree pieces. We believe in prolonging the life of both your clothes and their existence; one of the reasons we created our own mantra: ‘Wear Me, Love Me, Mend Me, Pass Me On’ printed on all our care labels. The idea is simple. Embrace it by wearing an item more than once before washing it (and then doing so at lower temperatures), mending clothes when needed, or giving them to others to continue their story. We have a great relationship with the charity Traid.org who have been teaching us and our customers how to repair our denim, darn our holey socks and moth bitten jumpers and also distribute preloved items through their network of charity shops. More info can be found on our blog BThoughtful – which is all about living more thoughtfully. 

WHAT WE SHOULD BUY FROM YOU: Rather than follow trends, we imagine our own contemporary collections. All our pieces are designed exclusively in house and our prints come from our vintage archive or are hand-drawn by our talented design team. Our knitwear is extremely popular as we have an incredible knitwear designer who creates bespoke ‘cherish forever’ pieces like our 85% organic cotton 15% wool - Tasmania and Penda Skye Throws.  Our bamboo basics are great too - as they create the perfect layer that lets your body breathe – check out our vests, tees, leggings and of course, our best-selling, planet pleasing bamboo socks – we have a huge cult following ☺ I think the key to our collections is that we try and design boutique pieces in an innovative way, crafting comfortable, easy-to-wear silhouettes which can complement our customers’ modern wardrobe.

BRAND: PEOPLE TREE

I'm not sure if it's something to do with getting older and more responsible or because of having kids or because there is so much taking from the planet and world and not enough giving back but ethics and sustainability has become more and more important to me recently.

People Tree has one of the best the most positive, productive brand ethos's ever.  They were one of the first brands (over twenty years ago) to pioneer Fair Trade and environmentally sustainable fashion, partnering with Fair Trade artisans and farmers in the developing world to produce ethical and eco fashion.  By creating access to markets and opportunities for people who live in the developing world they created a new way of doing business.  They produce, manufacture, ship and design clothes how all clothes should be but more than often are not.

To celebrate my awesome new Simeon Farrar graffiti dress i thought i'd do a post on People Tree - if its not a brand you know check it out.

Their clothes are always great quality and as well as their core collection they do some super cool collaborations with people such as Zandra Rhodes, Orla Kiely, Bip Ling and Atelier.  Loads of their clothes would be great to get if you are pregnant and will then last to when you are not.

Here are a few of my current favourites: