BRAND: GIBSON GIRL
Gibson Girl is a new fitness wear brand that specialises in flattering, high performance, comfortable exercise clothes.
Gibson Girl was founded by an experienced technical womenswear designer from her desire to find fitness clothes that were functional and durable. All of the pieces have been carefully researched, designed and manufactured to ensure that they deliver everything you could possibly want from your exercise clothes.
I have been testing the Genius Vest, Sensation Tights and the On Point Tights out and i have so say i am really impressed - they are super comfortable and the attention to detail in the design is amazing. They somehow manage to hold you in but not restrict you, they are tight but flattering and feel good to wear!
Here is some more info on the brand from the founder Sam:
NAME OF BRAND: Gibson Girl
DATE IT WAS FOUNDED: Launched April 2016, but design work began 1 year before
BY WHOM IT WAS FOUNDED: Sam Gibson - who has designed womenswear, technical outerwear and sportswear for major brands, in London and New York – from Whistles to Barbour to Musto.
WHY WAS IT CREATED: I adore fashion and have done since being a little girl. With experience, I’ve become more excited by the challenges of designing within a specific brief where clothes have to be functional and fit for purpose than what’s this season’s hem height or what’s the new black.
As I started to work out more regularly, the more I found it harder to shop. Even with so many new brands emerging, I stuck with my “big brand” black tights… so boring! I wanted stylish, but it had to perform. There were so many things I didn’t want – crazy prints, skinny straps on tops that you struggle to get off when sweaty. Like so many women today I spend my life juggling kids, work, etc… I need things to be easy!
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: “Flattering” was the word that women kept repeating during our research. It’s taken a year of development to land on the best fabrics that support and sculpt the body that are not compression wear. From strap widths, to silicone care labels , precise zip positioning to the placement of reflective panels for outdoor safety and sweat wicking on ALL styles – EVERY design detail has been considered.
The story behind the brand name is a fundamental part of our ethos – I really wanted it to be relevant and have meaning. When I came across The Gibson Girl Vogue illustrations it was a lightbulb moment. They were lesser known early feminists from the Edwardian era – paving the way for the suffragettes and for the 1st time exercise was part of a woman’s lifestyle. They were independent, educated, sociable and glamorous. They made Athletic girls fashionable and socially acceptable. It was the perfect name.
WHAT WE SHOULD BUY FROM YOU: The On Point Tights - The ultimate design and production challenge – to create a super flattering pair of leggings that would tick every single box. Our customers tell us we’ve made it. These have been designed to be worn for EVERYTHING… spinning, running, interval training, school run...
The Genius Vest - When I told people I was designing a fitted vest with horizontal stripes, people thought I was crazy – but the Genius vest is one of the most flattering tops ever – It makes everyone’s waist look much smaller!
Warrior Zip thru - This super stretchy zip thru jacket is THE activewear piece that we are the most proud of - when we run 10k in the cold, we are truly thankful for its abundance of design features. Or just grab it as you're running out for a gym session. We wear it every day!