BRAND: KINDRED

Kindred is a new ethically sourced, high quality but great value T-shirt and Sweatshirt brand.

Founded from the desire to find the perfect T-shirt the designs are hand printed on fair-trade, 100% cotton in East London.

Unsurprisingly I love the leopard's face and lips designs!

Here is some more info on this super cool new brand:

NAME OF BRAND/COMPANY: Kindred

DATE IT WAS FOUNDED: January 2016 with web launch March 2016

BY WHOM IT WAS FOUNDED: Hayley Clapham

WHY WAS IT CREATED: In my previous job as a photo shoot producer I was away from my family more than I wanted to be. And despite working in and around the fashion industry for nearly 20 years I couldn't find good-looking t-shirts and sweatshirts - that didn't just have slogans on - that were ethically made without breaking the bank. So I did it myself - necessity is the mother of invention after all.

WHAT WE NEED TO KNOW ABOUT YOUR BRAND: All our t-shirts and sweatshirts have a conscience. They are all 100% cotton, all fair-trade and the vast majority are organic and each design is screen printed by hand in East London. We are inspired by art, music, pop-culture and comfort. Laid back easy-to-wear pieces that make a subtle but eye catching statement. Perfect if you don't want to think too hard about what to wear but still want to look fashionable and cool.

WHAT WE SHOULD BUY FROM YOU: A t-shirt of course! Or a sweatshirt. Or you could go completely mad and buy both. The beauty of Kindred is that you can buy one, two or three t-shirts and they all retain their individuality. We have customers that are on t-shirt number three already... they're not the same tired designs being offered elsewhere, they are unique, striking, and great quality.

@wearkindred