SHOP: ETHICAL COLLECTION LONDON
Ethical Collection London stock a variety of stunning clothes, accessories and home-ware. All of their products have been carefully selected to ensure that they have been ethically and eco-sensitively sourced but at the same time are all high quality, well made and beautiful.
Ethical Collection was founded by Giovanna after she witnessed the positive effect of a charity project she worked on in the slums of Rio de Janeiro, and from her desire to promote artisans working ethically around the world, and to provide opportunities and to change the ways of fast fashion and its destruction of the planet.
I am a massive supported of ethical and sustainable fashion and products so i was excited to find a trusted company doing it so stylishly.
Here is a bit more info on the brand,how it all started and what we should buy from them (there are SO many nice things):
NAME OF BRAND/COMPANY: ETHICAL COLLECTION LONDON
DATE IT WAS FOUNDED: JUNE 2015
BY WHOM IT WAS FOUNDED: BY GIOVANNA EASTWOOD
WHY WAS IT CREATED: The idea for Ethical Collection was born when I was working in the slums of Rio De Janeiro, running a charity to teach young women how to make bags from recycled materials, market them and sell them.
I saw first hand the direct positive effect that this project had on the women, their families and their communities, enabling the women to pay for their children to go to school. They took such pride in their work to their own benefit and to the benefit of their wider environment – and of course the bags were incredibly beautiful!
Ever since then, I v been looking for the perfect opportunity to promote artisans working ethically around the world and to provide opportunities. I am also deeply concerned that our fast fashion habits can create such pain and destruction in our world - we owe it to future generations to make eco-sensitive decisions so that we can preserve the world’s inherent beauty. So we developed Ethical Collection to provide a choice between fashion with a conscience and our usual fast fashion habits without - and most importantly to give consumers access to the most beautiful products from around the world!
We wanted to create a brand that would cater for all ages and have a diverse price range too. And while we feel that we have achieved that, we also feel we are only scratching the surface of the possibilities! We can’t wait to do more.
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: Ethical Collection launched at the beginning of 2015 with a mission to widen and promote eco-sensitive fashion choices for customers with a social conscience.
We work with socially responsible international fashion brands and artisans who are passionate about producing beautiful contemporary clothing and accessories in an ethical and sustainable way. And we have a wide variety of stunning eco-luxury items - from minimalist contemporary clothing to fun pom-pom bags. We have something sustainably suitable for everyone, with a beautiful story behind each brand.
It is our priority to work with brands that make the welfare and safety of those working for them a priority, and concentrate on reducing harm to our natural environment. We also collaborate with communities and charities in the UK and abroad to develop new bespoke products and provide opportunities for artisans.
WHAT WE SHOULD BUY FROM YOU: PITUSA DRESS -The perfect bright summer dress, PAPER THINKS - fantastic gifts made form recycled leather, BOHEMIA FEATHER SCARF - A unique accessories, ORGANIC SLEEPWEAR - traditional hand block printing meets contemporary luxury sleepwear design, RED SIREN CLUTCH - the perfect red bag!