Clary & Peg design and make vintage-inspired maternity clothing.
Inspired by photographs of their mothers in their maternity clothes, the duo behind the brand spotted a gap in the market for vintage looking maternity wear and have created an easy to wear, classic cool collection - that can be worn with or without a bump.
Here is what Edwina & Johanna (the founders) would like us to know about their brand:
NAME OF BRAND/COMPANY: Clary & Peg
DATE IT WAS FOUNDED: May 2013 (A week after the birth of my second child and 5 weeks before the birth of Johanna's)
BY WHOM IT WAS FOUNDED : Edwina Gieve and Johanna Kociejowski (We met heavily pregnant with our first children at an ante-natal class)
WHY WAS IT CREATED: When we were pregnant we struggled to find things to wear that were as stylish and unique as our pre-pregnant everyday clothes. Mostly we felt that we had to compromise and make do, so we wanted to create a collection that allowed women to enjoy dressing when pregnant and to feel fashionable regardless of how big their bump was. We wanted to create clothes that women want to wear even if they are not pregnant. We also both wear a lot of vintage and there was nothing out there that married "vintage" and "maternity". We were inspired by pictures of our Mum's in dungarees and smock tops, we felt that it was a niche that needed to be filled.
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: We design and make vintage-inspired maternity wear. All our clothes have been designed so they can be worn with or without a bump. It is very important to us that we are designing clothes that women will want to wear even when they are not pregnant. Our clothes are manufactured in London.
WHAT WE SHOULD BUY FROM YOU: Key pieces for this season - Pinafore, Shirt-dress, Swing top, Jumpsuit. All work through all stages of pregnancy and after. All suitable for breast feeding and very versatile, can be worn everyday and dressed up or down. Staple pieces that that are both comfortable, stylish and unique.