BRAND: MIMI HOLIDAY
I have breastfeed both of my children and have always struggled to understand why so many nursing bras are unattractive, unsexy and boring. Out of all the bras that i have ever owned and worn my nursing bras have been the bras that i have come in to contact with the most throughout the day, they have been flashed and seen the most (by people who would never usually see my bra!), they have had to be the most comfortable and accommodating for changing breast sizes and support, they have been washed the most and they have had to match many different outfits.
It is therefore so important to get a good one, that you love and that you won't mind exposing - because you will at some point expose it!
Mimi Holiday make some of the most beautiful underwear in the world. Their underwear is definitely worth showing off and they even make a feature of their bra straps - another thing that is often exposed but in which the design is overlooked. Due to Damaris - the founder, designer and owner's first hand experience breastfeeding her daughter, Mimi Holiday also make stunning nursing bras. They are one of the first brands in this sector to realise that regardless of breastfeeding women still want beautiful underwear to wear.
Their nursing bras as well as being beautiful are also innovative with a lace panel that fits across your chest, they are pure silk satin and the clasp is heart shaped and gold. Sizing can also be confusing when buying nursing bras as you never really stay the same back or cup size during the time you are breastfeeding and often your breasts are different sizes to one another. Mimi Holiday offer 4 sizes (S,M,L and XL) and extra long bra-extenders so the bra grows (and shrinks) with you and the elasticated back band offers great support to.
Here is some more information about their nursing range and the inspiration behind the collection:
NAME OF BRAND/COMPANY: Mimi Holliday
DATE IT WAS FOUNDED: 2003 (Maternity bras 2013)
BY WHOM IT WAS FOUNDED: Damaris Evans
WHY WAS IT CREATED: Created as a result of the designer’s own pregnancy, the Mimi Holliday Maternity range is an extension of lingerie brainchild Damaris Evan’s commitment to innovation, in a landscape that is frequently believed to have establishes rules. She says of the range, ‘ There is no good reason for maternity wear to be simply utilitarian. Nursing is a special, special time. Everything should be beautiful. But everything must work.’
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: The Maternity Bra features a design completely unique to Mimi Holliday; a trademarked ‘Discrete Panel’ across the bust, which allows nursing mothers a comfortable and practical level of discretion. Easy to open chic gold heart clasps maintain the bra’s luxurious aesthetic.
WHAT WE SHOULD BUY FROM YOU: Beautiful silk Maternity Bras and our fabulous lace Shoulder Bras for a cheeky peek of our delicate lace underneath scooped neck tee’s.
As soon as i stop breastfeeding i am going to reward myself with one of these: