OUTSMARTING THE CITY + PREVAGE® City Smart

I was born and live in London - for many reasons I think it is an amazing place to live but there are a few downsides - one major one being pollution. London is one of the most polluted cities in the world and pollution is bad for everything and everyone.

One of the best ways to reduce air pollution and also get the best out of the city is by walking or riding a bicycle. Sounds Simple, but I am a big fan of walking places, not only it is good for you and the environment but you are in control of how long it takes, no waiting for buses, traffic or train delays.

To make my walking commutes even more pleasurable, I always download a few Podcasts, if you get one you enjoy they are brilliant and perfect to listen to while travelling around town. 

My top 5 Podcast recommendations are: 

  1. Startup - Following the journey of starting a business
  2. Scummy Mummies - A very funny, fun show with the Scummy Mummies talking to guests (including me!) 
  3. The PanDolly Podcast - A chat show about fashion and popular culture by Pandora Sykes
  4. Reply All - A podcast about the internet and it's madness
  5. Serial - Gripping investigative journalism series (very addictive)

Spending time and walking around outside (especially in a city) is damaging to your skin (80% of all signs of skin ageing are due to environmental aggressors such as UV rays, pollution and smoke). Sun exposure is well known to be a major cause of visible skin ageing and now recent studies reveal that air pollutants are equally damaging. 

After conducting extensive research into the effect air pollution (often called ambient particulate matter) and UV rays has on our skin, Elizabeth Arden have recently launched the first of its kind product to protect against it - PREVAGE® City Smart Broad Spectrum SPF 50 Hydrating Shield. 

PREVAGE® City Smart is basically a skin shield that not only improves your skin’s condition, but it also screens out skin-dulling pollutants and 98% of UVB rays. 

As I get older, and as I learn more about how external factors affect my skin, I have found myself more and more committed to protecting it and so this is a product that massively appeals to me.  

PREVAGE® City Smart does three main things: 

PROTECTS - against pollution with an Anti-Pollution Shield Technology and a patent-pending highly potent Anti-Pollution Complex. 

PREVENTS against UVA and UVB rays with a 100% Mineral Broad Spectrum SPF50 Sunscreen.

STRENGTHENS the skin’s natural defences with a DNA Enzyme Complex that helps protect against free radical damage and supports the skin’s natural repair process.

If like me you live in a busy city this is definitely a product you need to start using.  You apply the product daily as the last step in your skincare routine, it is slightly tinted (one shade for all) and you really feel like it is smoothing, nourishing and making a difference. 

This post is kindly sponsored by Elizabeth Arden. All thoughts, and views are my own.

#OutSmartTheCity