I'm embracing the purple lipstick trend for my Mixed Berry themed makeup look, that I have created as part of yoomoo's #yoobeauty competition. 

yoomoo (the brand who make the super tasty yogurt and (low fat) yogurt ice lollies) currently have a competition to win a trip (worth £2500) to San Francisco. All you have to do to enter is create a makeup look based on one of the three flavours of their ice lollies - Mixed Berry, Tropical and Strawberry and either upload a photo of it to yoomoo's Facebook page or #yoobeauty on Instagram.  (FYI - the competition closes on 8th August - you have to be in it to win it!).

I am loving my Mixed Berry makeup look. I have never really worn purple lipstick before - I thought that it might look a bit fancy dress or that it wouldn't suit me, but a mixed berry coloured and themed makeup look seemed the perfect time to try it.

Purple lipstick is actually pretty flattering and wearable - there are loads of different shades and always one that will suit you. It is also a versatile lip colour and can be vampy, bright or subtle.

I wanted my lips to be the main focus of this look but because they are quite edgy and make a bold statement I didn't want the rest of my face to look to natural. For my eyes I went for a simple black felt tip eyeliner with a kitten flick and lots of black mascara.

Smashbox Vibrant Purple lipstick £17.50 / TOPSHOP eyeliner £6.50

I wanted my face to be slightly matte and not too shiny but at the same time natural and neutral so I used Charlotte Tilbury Magic Foundation - which is a really great all round foundation, not to thick but gives a good natural/medium coverage.

I have recently discovered an amazing under eye product, it is so easy to apply and literally makes eye bags disappear - Maybelline Eraser Eye Concealer (£7.99) it is the best one I have tried (including the more expensive brands) - I can highly recommend it for tired mum eyes.

Maybelline Eraser Eye Concealer £7.99 / Leighton Denny Nail Polish, Queen Of Congo £12

I continued the Mixed Berry theme on my nails and painted them a raspberry colour which I love - it is a good colour because it sits in the middle of subtle and statement so works equally well for work and weekend. 

I love this look and will definitely wear it again. It's great to mix up makeup looks to suit occasions and outfits and this one make a cool, confident statement while actually being really wearable.

More information on how to enter yoomoo's yoobeauty competition and the rules can be found here.

This post is in collaboration with, and kindly sponsored by yoomoo. All thoughts and views are my own.