It is great because you get to try a whole load of different products before committing to buying them. Then the products you do like are available to buy directly from their website. It was pretty fun to receive in the post too!
BY WHOM IT WAS FOUNDED: Katia Beauchamp and Hayley Barna
WHY WAS IT CREATED: Co-founders Hayley Barna and Katia Beauchamp met at Harvard Business School. They created Birchbox to help consumers cut through the clutter of the retail world to find products that really work for them.
WHAT WE NEED TO KNOW ABOUT BIRCHBOX: Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples - tailored to customers' unique profiles - with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty and lifestyle brands are available on Birchbox’s e-commerce shop. In 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has 1 million subscribers and operates in six countries, including France, Spain, UK, Belgium and Canada.
HOW CAN WE BUY: Via our online store www.birchbox.co.uk.
(Birchbox costs £10.00 per month + £2.95 P+P monthly)